Appswell - a contest for the next great iPhone app
Appswell lets the iPhone community suggest and vote on ideas for new apps via a monthly contest. Naturally, the contest is an app itself.
The challenge
Design and develop a simple and enticing app for submitting, sharing and voting on ideas
The Bit Group design team took a simple, standard workflow and made it unique for appswell by combining standard and custom iconography, desiging a unique logo, and creating a cohesive look and feel throughout the application. The app was further enhanced by connecting to twitter, facebook and email to encourage users to promote their ideas (and appswell at the same time!)
In addition to the social media integrations, appswell was developed on top of a web services framework that allows users to get immediate updates and lets anyone watch the contest's progress from the appswell website.
The Results
In it's first week, appswell had over 300 downloads, generated a lot of buzz, and was featured in Macworld, Xconomy and The New York Times. The first contest generated nearly 500 new ideas with the winner being announced in early December.
