Google may be about to change the way we use e-mail.

by Steffan Berelowitz

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Steffan Berelowitz founded Bit Group, Inc. in 1995, and over its 14-year history has helped to develop a client list of Fortune 500, mid-market and emerging businesses. In addition to his responsibilities at Bit Group, Steffan served as a trustee of the Massachusetts Technology Leadership Council (MA Software Council) from 2001-2006. Steffan served on the board of directors of the Jewish Community Centers of Greater Boston as the chair of the advisory board of the Center for Information Technology of Hebrew College. Steffan is a member of the Boston College Technology Council. He is also a member of the Technology Network, a national network of senior executives from the nation's leading technology companies. Steffan served as an Internet consultant to former senator and presidential candidate Senator Bill Bradley. A graduate of Boston College, Steffan has spent the past 15 years in online services and technology. In 1993, Steffan was one of the key founders of ArtNet.

See other posts by Steffan Berelowitz

Check out Google Wave, perhaps the biggest e-mail innovation since the 1990’s switch form Pine to desktop e-mail. See http://wave.google.com, the video is about 1hr 20min. The short story is that Google has created some really amazing innovations rendered in HTML 5.0 (which is also about to change the way you view the Web). The innovations include (a) merging chat and e-mail into a single app, (b) the ability to view e-mail as waves of collaboration that allow you to revisit, edit, append, and converse by thread, (c) highly integrated text, photos, gadgets, and feeds, and (d) if you join a wave late, you can “play” the wave sequentially to see who added content in the flow.

5 Responses to “Google may be about to change the way we use e-mail.”

  1. Dave Boucher Says:

    Hi Steffan,

    I agree completely, when you combine Waves collaboration model with Google Apps and Google’s already excellent Search, Mapping, Picasa, Blogger and Sketch Up offerings and Open Source, the possibilities seem limitless. What is funny is that there always seemed to be something missing in Google’s total package to tie all the different properties together and make it coherent. I cannot wait to see how this plays out, this really positions Google to be a major threat to MS in the Enterprise, IMHO.

    Anyway, this is a very exciting (to me anyway) development

    Kind Regards

    Dave

  2. Rob Roberts Says:

    Thanks for posting Steffan…I had missed this one. Very cool stuff. Have you thought about what this might lead to in client work?

  3. Steffan Berelowitz Says:

    Rob, mainly I think this will help us collaborate more effectively with our clients. E.g., the feature that merges chat with e-mail is a big deal. If Wave gains critical mass, it could be a great way to collaborate. The idea of asynchronous collaboration that can be synchronous when both parties want and are present is very cool. Wave plans to open source the platform, I think that will be used by IT managers as an intranet tool, but that’s not necessarily a service that we’ll be providing. I see it impacting our collaboration with our clients. If 37Signals incorporates the open source Wave platform into Basecamp, that would be really great because that’s our primary client interaction toolset.

  4. Scott Brightman Says:

    Hi Steffan,

    Thank you for posting this. This is a game changer in the way people will communicate and get work done.

    I assume facebook, Twitter and now Wave present opportunities and threats to how companies market their brands. Helping business gain control and develop and execute strategy must be a good business opportunity? Is this the type of work the Bit Group does? If so, let me know if you need a good sales manager!

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