Bit Group Selected to Design Fluent News iPhone Application
Cambridge, Mass.June 30, 2009—Bit Group, one of Boston's longest established independent Web agencies, was selected by Fluent Mobile to design its Fluent News application for the iPhone and iPod Touch. Launched in July, the Fluent News application is the first iPhone and iPod Touch application to aggregate exclusively made-for-mobile content from the most trusted news sources across the Web into a single, easy-to-read and up-to-the-minute mobile newspaper. Fluent was featured by The New York Times, CNET News, Gizmodo and The Unofficial Apple Weblog in recent months.
"Fluent Mobile wanted an iPhone application that showcased a simple but sleek visual format for mobile news," said Micah Adler, CEO and founder of Fluent Mobile. "The Bit Group platform offered the perfect fit by combining our existing branded content into an attractive and creative iPhone-style interface."
Collaborating with the Fluent Mobile team, Bit Group created custom icons, screen formats, and a color palate to match the Fluent News navigation hinting concepts. Additionally, Bit Group designed and implemented an updated layout for the Fluent News website to support the application, which resembles the design of the mobile application.
Fluent News makes it fast and easy to see a broad range of the most important news being covered by the top news organizations. Fluent News gives users unprecedented speed-of-access to the latest news in any section without waiting for browser windows to open and load. Fluent News is available free-of-charge from Apple's App Store on the iPhone or at http://www.itunes.com/app/FluentNews.
About Bit Group
Bit Group provides complete business solutions for companies that understand the importance of the Web to competitive advantage and market leadership. Bit Group works closely with clients to create online experiences that result in measurable audience engagement and action. Founded in 1995, Bit Group is one of Boston's longest established independent Web agencies. Bit Group provides strategy, experience design, Web technology and eMarketing services to the region's leading large enterprises and emerging businesses.
About Fluent Mobile
Fluent Mobile, a pioneer in mobile content organization and delivery, develops applications that bring the speed, reliability and convenience of desktop Web browsing to handheld devices. By applying proprietary content relevancy and delivery algorithms developed by a team of internationally recognized experts in algorithms, information theory and communication protocols, Fluent Mobile's products redefine expectations for mobile applications. The company's first mobile application, Fluent News, delivers stories from the most trusted sources across the Web in one, intuitive and up-to-the-minute mobile newspaper. Founded in late 2008, Fluent Mobile is headquartered in Boston, Mass. For more information about the company, go to www.fluentmobile.com, or follow @fluentmobile on Twitter. To stay up-to-date on news using your mobile device, follow @fluentnews on Twitter.