Bit Group announces the launch of Cabot Corporation's global Web site
Bit Group implemented its proven site internationalization methodology, incorporating web design, web development, and information architecture best practices to achieve Cabot Corporation's globalization goals. Bit Group worked closely with Cabot to strike the right balance to create a centralized design/architecture that allows the Cabot Web team to efficiently maintain site content across multiple product lines, while also providing the marketing teams with the flexibility to differentiate and market their product lines to their target customer bases.
Powerful content management capabilities were added into the technical architecture, allowing Cabot's Web team to make near-real time changes to content, merchandizing and configuration across the different language sites with minimal IT involvement. The newly designed Web site also provides powerful search, guided navigation and filtering capabilities that allow users to quickly find the content and documents they are looking for.
From a technology perspective, the technical architecture of the site was also rebuilt from the ground up including:
- IBM Web Content Management
- Endeca's Navigation Engine for search and guided navigation
- Endeca's Web Studio for managing merchandizing content
- A .NET Web application for rendering the Web content and features
- A Ruby on Rails application for complex configuration management
- Web Trends for analytics
The project involved several, inter-dependent project teams working across different geographical locations. "Bit Group truly became our partner, bringing deep technical knowledge and strong management skills to this project. But, almost as critically, they took the required time to understand our business and our brand, so that they could make significant improvements to the graphical interface and information architecture," said Catherine Beckman, Cabot's eBusiness Communication Manager. "The site has been very well received by our global customer base. In particular, the site has been very helpful in our company's new business development efforts."
Steffan Berelowitz, president of Bit Group, said "we're excited to announce the launch of the newly redesigned and internationalized Website helping Cabot Corporation achieve their global marketing and sales goals. The Cabot Website also provides a showcase for Bit Group's capabilities with the Endeca® guided search and navigation technology within their information access plattform."
About Bit Group
Bit Group provides complete business solutions for companies that understand the importance of the Web in achieving competitive advantage and market leadership. Bit Group works closely with clients to create online experiences that result in measurable audience engagement and action. Founded in 1995, Bit Group is Boston's longest established independent Web agency. Bit Group provides strategy, web design, web development, mobile application development, and online marketing services to the region's leading large enterprises and emerging businesses.
www.bitgroup.com
About Cabot Corporation
Cabot Corporation is a global performance materials company headquartered in Boston, Mass. The company's major products are carbon black, fumed silica, inkjet colorants, capacitor materials, and cesium format drilling fluids.
www.cabot-corp.com