Bit Group Announces Completion of "Sandwiches To Go" Web Site for Sebastians
Innovative online ordering brings convenience to café customers
Cambridge, MA, June 29, 2007 - Bit Group Inc., a full-service technology consulting firm that helps clients make lasting and substantial improvements in their business performance, today announced the launch of the “Sandwiches To Go” within Sebastians Online Café. Integrating with the preexisting “Salads To Go” feature, Bit Group developed the online sandwich ordering functionality so that users can pre-order sandwiches from Sebastians for pick up at a specified Café. Patrons have the option to customize signature sandwiches online or they can construct their own sandwich from the wide array of choices.
Bit Group’s new interface incorporates the Salads To Go as well, allowing busy users to order lunches without needing to pick up a phone. The new site is also integrated with preexisting back-end infrastructure at Sebastians so that orders are printed quickly and accurately at each store. Sebastians President Emil Grosso said, "Sebastians Online Café was created as a service for our food saavy customers who want fresh, high quality food options but are starved for time. The online menu selections allow customers to get both and has proven to be a great success.”
Sebastians administrators can edit and create signature sandwiches and alter associated online content such as descriptions and images. The ordering interface added by Bit Group is localizable to other cafés and locations, and Bit Group and Sebastian’s will continue their relationship to promote maintenance of the existing site as well as to ease roll-out of new locations.
“Bit Group was able to tailor the site’s appearance to Sebastian’s identity and existing technology. Our primary challenge was to preserve the branding and pre-existing framework” said Praveen Ramanathan Executive VP of Client Services at Bit Group. “The design and development of Sandwiches To Go was certainly a unique undertaking, and one that we are sure will help Sebastians provide superior customer service by using innovative Web technology.”
About Bit Group Inc.
Founded in 1995, Bit Group provides complete business solutions for companies that understand the importance of the Web to create competitive advantage and market leadership. Bit Group works closely with clients to establish and meet clear, measurable business goals. Bit Group’s proven methodology consists of assessment, information architecture, design, and development and implementation phases of Web presence development. This comprehensive approach provides a framework for achieving the defined business goals for more than 270 projects in 11 years for 115 market-leading Fortune 500 companies and businesses such as Fidelity Investments, EMC Corporation and BJ’s Wholesale Club.
About Sebastians
Sebastians started out as a small Boston-based catering business in 1994, when the founders recognized the need for high quality off-premise catering to Boston businesses. Over the years, Sebastians expanded its services and has developed into a diverse foodservice provider, serving a wide range of clients in the retail cafe, catering & special events and corporate dining arenas. Sebastians business philosophy is simple, to create refreshing and innovative dining experiences using the finest foods from around the world. Most notably, Sebastians has proven to be quite successful in the retail cafe market which continues to grow. Sebastians currently has four retail cafes in Boston's Financial district as well as a restaurant and cafe at the Boston Public Library in Copley Square offering breakfast, lunch, specialty snacks, gourmet food items and complete catering and special event services. Sebastians is scheduled to open its next retail café in Cambridge, summer 2007.